Chat visitors who haven't provided an email can't be identified, limiting the ability to personalize the chat experience or route them based on account data.

Chili Piper should integrate with reverse IP solutions to identify the account a visitor likely belongs to before they provide an email, enabling account-aware routing and personalization from the start of the session.

Anonymous visitors represent a significant portion of website traffic. Identifying them earlier in the session allows for more relevant chat experiences and improves the chance of converting high-value accounts.