Enriching records in Chili Piper today requires connecting a third-party enrichment provider. Teams that want simpler enrichment without managing a separate vendor relationship have no built-in alternative.

Requested behavior: Offer a native, Chili Piper-managed enrichment data source that can fill in standard fields like company name, industry, and employee count without requiring a third-party integration.

Why it matters: Relying entirely on external enrichment vendors adds cost, integration overhead, and dependency risk. A native option, even a basic one, would lower the barrier to enrichment for teams that don't already have a provider in their stack.